For many business owners, selling the company is the most significant decision of their career. It’s not just about the offer—it’s about preparation, timing, and alignment. And for most, it only happens once.
At Peninsula Road, we work with owners navigating this complex process, from early-stage planning through to negotiation, transition, and life after the deal.
Whether you’re actively preparing to sell or simply responding to an unexpected offer, we’ve pulled together a series of articles and insights designed to help you make informed decisions at every stage of the journey.
Understanding the Process
Most business owners only sell once, which makes it easy to feel overwhelmed or unsure of what comes next.
These articles break down the process, stage by stage. From planning and preparation to deal structure and valuation, they’re built to help you confidently move forward and avoid common pitfalls.
Demystifying the M&A Process
A practical breakdown of the full M&A journey, from valuation to buyer outreach, negotiation, and transition planning.
Dealing With an Unsolicited Offer
When a buyer comes knocking, it can be tempting. Here’s how to evaluate the offer, ask the right questions, and avoid common mistakes.
Life After the Deal
What happens once the papers are signed? Why letting go is harder than most owners expect, and what to do next.
What I Learned After Selling
A personal reflection on the emotional side of exits and why alignment matters just as much as valuation.
Understanding Value and Risk
Valuation isn’t just about EBITDA. Risk isn’t just about the market. These articles help you understand how buyers assess your business and how to shift that conversation in your favour.
What’s My Business Worth?
Valuation isn’t just about EBITDA multiples. This guide breaks down how buyers actually assess value and why the number you hear isn’t always the one you take home.
What Buyers Value Most
Buyers don’t just look at revenue. They look at risk, margins, teams, and timing. Here’s how to strengthen the value drivers you can actually control.
What You Actually Get Paid
Headline valuation gets all the attention, but structure determines what you truly take home. We break down earnouts, seller financing, escrows, and working capital adjustments in plain terms to help you protect your outcome and avoid common surprises.
Key Person Risk in Your Business
Many founders underestimate how much the business depends on them. Here’s how to identify key person risk, reduce exposure, and protect value before a sale.
Selected Transactions
What You Can Learn from Past Deals
No two businesses are alike, and no two deals are either. These recent transactions show how thoughtful positioning, timing, and strategic alignment can lead to strong outcomes, whether you’re selling, expanding, or transitioning ownership.
Why Peninsula Road
The same clarity and depth we bring to our writing is what we bring to every engagement.
Advisors, not content marketers
We share real insights because we do this work every day. If you’ve found our content helpful, our process is even more so.
Owner-first approach
We tailor every engagement to the client, not the market. That starts with listening, not selling.
Straightforward process, transparent pricing
There are no complicated pitch decks or fine print. We work transparently, aligned, and in a way that is easy to understand.
One-on-one support
You won’t get handed off. You’ll work directly with our founder from start to finish.
Ready to Start Planning?
Whether you’re preparing for an exit or just beginning to think about what’s next, the most successful outcomes come from early, informed planning.
We help business owners:
Understand and improve valuation
Prepare for buyer scrutiny
Navigate emotional and family dynamics
Execute a transaction that reflects your goals