Thinking of Selling Your Business?

You don’t need to be ready. You just need a place to start.

Selling your business is a defining moment, one that involves pride, uncertainty, and pressure. It’s not just about the price. It’s about making the right decision for yourself, your family, your team, and your legacy.

Whether you’re years away or already in motion, we help you understand your options, prepare strategically, and get the support you need every step of the way.

Is it Time to Sell?

Most owners don’t wake up one day and decide to sell. The idea builds slowly, usually when the work starts to feel more like a grind than a mission.

Maybe you’re wondering what your business is worth. Or you’ve received an unsolicited offer and aren’t sure how to assess it. Maybe you’re just tired and not sure what’s next.

Whatever the reason, our job is to help you figure out:

• Whether a sale is the right next step for you, not just your business

• What a realistic outcome could look like (financially and emotionally)

• How to think about timing: the market and your personal goals

What We Help With

Even if a sale is still years away, it helps to understand the path ahead.

We guide business owners through each stage of the sale process. No two businesses are the same, but here’s how we typically support owners once they’re ready to move forward:

Step 1: Clarify Goals & Get Sale-Ready

• Understand your goals (financial, emotional, legacy)

• Evaluate your business’s readiness and value drivers

• Identify key risks and opportunities

Step 2: Package Your Business for Buyers

• Clean up financials and documentation

• Build your positioning narrative

• Identify potential buyer profiles (strategic, financial, internal)

Step 3: Find & Engage the Right Buyers

• Create materials and conduct outreach discreetly

• Qualify interest and manage early conversations

• Position you for competitive leverage

Step 4: Navigate Offers & Terms

• Analyze offers and terms

• Navigate key issues (valuation, earnouts, reps & warranties)

• Lead negotiations while you continue running the business

Step 5: Close Confidently & Exit Smoothly

• Coordinate diligence and legal

• Support communication with team and stakeholders

• Ensure smooth handoff and clean exit

What To Expect

We don’t use a template or cookie-cutter approach. Every owner and every business is different.

Some clients work with us for months (or years) before they’re ready to go to market. Others come to us after receiving an unsolicited offer and need help navigating their next steps.

Whatever the situation, our job is to give you confidence at every stage, to help you think clearly, act strategically, and make a decision you’re proud of.

Why Peninsula Road

We help business owners navigate one of the biggest decisions of their careers, whether and how to exit, with clarity, strategy, and discretion.

Focused on owners

We work with founders, family businesses, and long-time operators. Every engagement is shaped around your goals, not a generic playbook.

Independent and aligned

We’re not brokers. We don’t take fees from both sides. Our advice is conflict-free, and our compensation is tied to your success.

Senior-level attention

You’ll work directly with our founder from the first call through closing. No handoffs. No junior team layers. No surprises.

Real-world experience

We’ve built and sold businesses ourselves and guided others through every step of the process. We understand what’s at stake.

Clarity Starts With the Right Conversation

If you’re thinking about selling, even if the decision is still a year or two away, we can help you weigh your options. No pitch. No pressure. Just perspective.

Insights for Owners Thinking About a Sale