Sell Your Business
Selling your business is a defining moment, one that often involves pride, uncertainty, and pressure.
It’s not just about getting the highest price. It’s about making the right decision for yourself, your family, your team, and your legacy.
Whether you’re ready to go to market or just starting to think about what’s next, we help you clarify your goals and lead you through the entire process.
Is it Time to Sell?
Most owners don’t wake up one day and decide to sell. The idea builds over time.
Maybe you’re feeling the grind more than the passion. Maybe you’re curious what your business is worth. Maybe you’ve had an unsolicited offer and don’t know how to evaluate it.
Whatever the reason, we help you figure out:
If a sale is the right move
What a realistic outcome looks like
Whether the timing makes sense for you, not just the market
What We Help With
We guide business owners through each stage of the sale process. Here’s how it typically works:
Step 1: Planning & Readiness
Understand your goals (financial, emotional, legacy)
Evaluate your business’s readiness and value drivers
Identify key risks and opportunities
Step 2: Preparing for Market
Clean up financials and documentation
Build your positioning narrative
Identify potential buyer profiles (strategic, financial, internal)
Step 3: Outreach & Buyer Engagement
Create materials and conduct outreach discreetly
Qualify interest and manage early conversations
Position you for competitive leverage
Step 4: Negotiation & Deal Structuring
Analyze offers and terms
Navigate key issues (valuation, earnouts, reps & warranties)
Lead negotiations while you continue running the business
Step 5: Closing & Transition
Coordinate diligence and legal
Support communication with team and stakeholders
Ensure smooth handoff and clean exit
What To Expect
We don’t use a template or cookie-cutter approach. Every owner and every business is different.
Some clients work with us for months before they’re ready to go to market. Others engage us after receiving an unsolicited offer and need help navigating the next steps.
Our job is to give you confidence at every stage, to help you think clearly, act strategically, and make a decision you’re proud of.
Trusted by Owners Across Industries
We’ve advised on everything from the divestiture of an early-stage tech company to a publicly traded acquirer, to a multi-buyer auction of a seven-figure, family-run services business.
We’ve supported founders exploring quiet, strategic sales, helped families weigh the trade-offs between selling and succession, and guided owners through the process even when their end goal wasn’t yet fully clear.
Our role is the same in every case: to bring clarity, manage complexity, and help you make the right decision, not just the fastest one.
Why Peninsula Road
We help business owners navigate one of the biggest decisions of their careers with clarity, strategy, and discretion.
Focused on owners
We work with founders, family businesses, and long-time operators. Every engagement is shaped around your goals, not a playbook.
Independent and aligned
We’re not brokers. We don’t work on both sides. Our advice is unconflicted, and our fees are tied to your success.
Senior-level attention
You’ll work directly with our founder from the first conversation to the final closing. There will be no handoffs and no layers of juniors.
Real-world experience
We’ve built and sold businesses ourselves and advised others through every stage of the process. We understand what’s at stake.
Clarity Comes from Asking the Right Questions
If you’re ready to talk about what’s next for your business, we can help you weigh your options: no pitch, no pressure.
Insights for Owners Thinking About a Sale
